Alright you bunch of F’ers?….
Apparently ‘Visualization reflects the complexity of the world in simple terms’…. that’s what we are meant to do, make things simpler…
So this week TeamZen continue the high frequency approach by going back to the theme of data Vizualization …
So we are Starting here with this excellent article
then going here as a reminder of a link we have sent before
and finishing here (only works for those with tw*tter accounts)
See you next Tuesday FTMFers…
TeamZen
hello, so i’ve been thinking about some things beyond swine flu this week . . . but i’m only going to post about one – data, i love it, we all love it, we are all going to talk about it a little more over the coming weeks and months . . . looking forward to it
1) so, question one i ask you – are you the algorithm?
2) The Guardian came to see me the other day, and we ended up talking about data not about media, so it was actually a meeting i enjoyed . . . they are doing some frankly fascinating stuff . . .
Now, I’ve never massively been into the Guardian as a paper but as a brand i find it interestingly plays into john grant’s bubbles thing - from the long term deep investment in festivals through this move into open source and all the way to their linked datablog . . . http://tinyurl.com/qgo8j3 . . . some people (including themselves) are already doing some ace stuff with this including this mash-up of google maps and mp travel expense claims
and this for the footie fans amongst you http://tinyurl.com/d94mjy
for me, the thing this raises is about what story you tell with the data (and in a nod to team zen, how), because the data itself is neither useful nor interesting, its what you do with it that counts (as they say)
which takes me to where i will start with those of you in planning teams as we go on this whole data + deniro = success tip . . . we tell stories for a living, those stories are the stories of how to change consumer behaviour for sure, but to steal from 1964 “the medium is the message” (maybe we’ll post next week on 60′s and 70′s cultural theorists, a lot things are coming full circle/into our line of sight now) – treat data as a spreadsheet or a bar chart and we’re all in trouble, treat it as one of the narrative voices in your story and we are getting interesting . . .
3) it seems the emeritus mr hollis has posted about something similar overnight -
oh, and just because i quite like razorfish (always have done) an added extra
4) Razorfish’s annual client summit http://tinyurl.com/c5v5b7
there is some really interesting stuff in here (props walshy) – i like the reinvention of consumer research as community and influence research thought, but there is loads of other stuff hidden under a wealth of twitter nonsense
much like the rhythm, data is gonna get you . . . watch out
Hello
This week TeamZen are thinking about Effective communication …
Not sure we agree with point 4 ….
and here from the same source for what it means in Design
and finally
This is effective communication in our book
have a scroll through and you do the math …
Have a good week
TeamZen
so, i offered you beauty and here it comes may 1st, one of those days that i’ve always found a little more beautiful than others – anyway i’m not really one for joining the dots, so play around with it all . . . where were we ? buckminster fuller and this
“when i’m working on a problem i never think about beauty. but when i have finished . if the solution is not beautiful, i know it is wrong”
some say this may even start with the brief . . .
all your favourite ad agencies briefing templates . . . have a look and sort the wheat from the chaff . . . they all have interesting elements to them (well most of them) but check out the one that ended with a drumming sodding monkey – oh yeah, i know, we’ll start with a blank piece of paper – empowerment generally requires some structure though boys . . .
weekly design podcast – just might expand your horizons, frankly it might not as well . . .
the importance of clarity and white space in the aesthetic of beauty (maybe) also an interesting point of the pursuit of trends in there somewhere
4) http://tinyurl.com/dklc32 or
just in case you missed it in your weekly dose of zen, – me and walshy think this stuff is important so we are giving it a combined frequency of 2 – and across different formats – deal with that postar . . .
i found myself getting asked why i hadn’t covered “brand experience” in a presentation to some people selling toothpaste on a global level yesterday, interesting question, my high falutin reply being “everything about a brand constitues its experience, sometimes that will be phyical, sometimes it won’t but you’ve got to ask yourself what value are you adding” . . . and then i found the above – not being a car man i hadn’t really ever thought about the dealership aesthetic, but apparently audi have . . .
have fun in the sun
binns [show_avatar email=chris.binns@mediacom.com]
This week TeamZen is still banging on about the importance of being ‘designful’….
Watch this and appreciate why design is important to all FTMFers ….
The Guardian came to see me the other day, and we ended up talking about data not about media, so it was actually a meeting i enjoyed . . . they are doing some frankly fascinating stuff . . .