Tag Archives: twitter

Ben’s Eye – 3/7

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Hello one and all,

‘Tis been a week of hyped Scottish sportsmen and fallout from you know who dying.  But enough of that, here’s some media(ish) news…

Iran gets 2m+ tweets

check out the in depth stats.  Interesting stuff

http://tr.im/qL31

Pirate Bay sold

making the creators perhaps the biggest sellouts in ‘alternative’ history no?  After all weren’t they fighting for everything to be free?

http://tr.im/qL4w

Free

speaking of Free, the much anticipated book of the same name is about to come out.  Have a read of Malcolm Gladwell’s review in the New Yorker, he’s not entirely  positive.  Probably not enough analogies of basketball teams / something else random for his liking

http://tr.im/qL6c

Some thoughts on China

really interesting piece here on not only the economic impact that the rise of China will have, but the cultural one as well.  Anyone for a little Confucius?

http://tr.im/qL6Y

And finally…

wonderful use of Twitter data here – showing people tweeting ‘just landed’ from around the world

http://tr.im/qL7l

some very weird ads from Microsoft featuring Dean ‘new adventures of Superman’ Cain – remember him?

http://tr.im/qL7O

only just seen this, aren’t little kids funny…

http://tr.im/qL8m

Have a great weekend one and all

Cheers,

Ben


Sunday Best: 15 June 2009

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Here is a round up the most interesting consumer news…

From the UK this week…

Downturn to be less severe than feared, says CBI
http://business.timesonline.co.uk/tol/business/economics/article6499330.ece

Are downloads really killing the music industry? Or is it something else?
http://www.guardian.co.uk/news/datablog/2009/jun/09/games-dvd-music-downloads-piracy

A house which failed to sell despite starring on Grand Designs is to be given away on Twitter
http://www.telegraph.co.uk/scienceandtechnology/technology/twitter/5506535/Grand-Designs-house-given-away-on-Twitter.html

Brits cutting back on insurance in recession
http://news.sky.com/skynews/Home/Business/Cutting-Back-On-Insurance-In-Recession-Leaves-Britons-At-Risk-Warns-Association-Of-British-Insurers/Article/200906215298830?f=rss

Mobile phone directory to launch
http://news.bbc.co.uk/1/hi/programmes/working_lunch/8091621.stm

‘The recession is over’ some claimed this week. Is it?
http://www.guardian.co.uk/business/poll/2009/jun/12/green-shoots-economic-recovery-recession

British users most likely to flag offensive material, says YouTube
http://technology.timesonline.co.uk/tol/news/tech_and_web/the_web/article6423094.ece

Inflexible delivery contributes to slowing growth of online spending
http://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article6498647.ece

The number of workers foregoing their holiday allowance in return for a boost in their salary has almost doubled amid the recession.
http://www.telegraph.co.uk/news/uknews/5535065/Number-of-workers-giving-up-holidays-for-more-pay-doubles.html

Citizens Advice sees ‘enormous’ rise in debt problems
http://www.telegraph.co.uk/finance/personalfinance/consumertips/5493125/Citizens-Advice-sees-enormous-rise-in-debt-problems.html

Follow us on for more regular updates from the Real World Insight team.

And spreading our attention across EMEA…

Most of the world’s big economies are close to emerging from recession
http://www.ft.com/cms/s/0/a9a1c07a-541d-11de-a58d-00144feabdc0.html

Eurozone production sees a record fall
http://news.bbc.co.uk/1/hi/business/8097056.stm

EU plans tougher cybercrime laws
http://www.ft.com/cms/s/0/10a407b6-5913-11de-80b3-00144feabdc0.html

Online retail – buoyed originally by the dual ‘benefits’ of saving money and the idea of shopping in your pyjamas – was heralded as being a potential high street killer. But is online shopping now so hindered by the inflexible delivery options to make it no longer worth consumers there while? Or do things like problems with trust of online security and the ‘try before you buy mentality’ mean that real-life shopping will always retain its position in consumers’ hearts?
Whilst the EU is looking to further punish those involved with online fraud and cybercrime, can brands do anything to overcome these issues?

#Useful&Interesting – 19.6.09

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So Mr Binns has left us in the lurch on a Friday once more, so it’s up myself and Seany B to stimulate with some useful and interesting bits.  Here we go…

Imagine you’ve been following the events in Iran, or should I say #iranelection with a keen eye.  But how useful is Twitter?  This piece by Time suggests very, but I’d probably ask why, in room full of people you can’t just err like talk to them?  Rather than Tweet at them.

http://tr.im/p2iO

Talking of revolution, this post - http://tr.im/p2jM takes us back to the time when people thought TiVo was going to rule the world (the blogger is American) and we’d never watch ads again.  Didn’t really happen eh?  His previous post kinda explains why people are reluctant to try new things.  Yet we in advertising / media / marketing are continually underestimating this.  Powerful stuff – http://tr.im/p2kZ

A nice solution to a mundane problem here – http://tr.im/p2oe and yet another way in which Apple gets others to do its advertising / development for them.  Simple.

Sure Binnsy would approve of this in terms of presentation, telling stories.  If you’re a DJ how do you keep people interested?  How do you become more than 2 blokes behind a set of decks?  2 Many DJs show you how…

http://tr.im/p2qU

And lastly from our friends at PHD… an interesting discussion around  the fact that media used to reach a million to affect a thousand and we can now just go straight to that thousand without all the wastage. The best thing about the article is that it uses our Dell client as an example – they’ve managed to create $2m in incremental revenue through their Delloutlet twitter account proving that speaking to a smaller number of the right people is possible and produces results.

http://tr.im/p2r3

Cheers,

Ben & Seany B

Ben’s Eye – 19/6

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Hello one and all,

‘Tis been the week of the Iranian hash tag and those expenses finally getting their official release – complete with special black bits.  But enough of all that, here’s some media(ish) news…

Twitter story of the week / month / year / decade!

So aside from indicating to people that Stephan Fry is stuck in a lift, Twitter can apparently be used to organise politcal protests – as seen by the events in Iran over the past week.

http://tr.im/oYKb

But let’s get a little perspective on this, without Twitter all this would have still happened.  A good POV here – http://tr.im/oYLc

Digi Britain

The other big ‘tech’ story of the week that shouldn’t have escaped your notice is the publishing of the government’s Digital Britain paper.  Essentially laying out how Mr. Brown and his cronies (whoever’s left) intend to create universal broadband suffrage for all, amongst other things.  Required reading.

http://tr.im/oYMB

Does Youtube really need advertising?

Love this, a great example of how Google get us looking in one direction whilst actually going off and making money / a success out of something completely different.  The jammie so and sos

http://tr.im/oYNY

More recession marketing…

This time from Orange with the advent of the £5 a month contract.  Only problem being you have to sign up for 3 years…. so Orange not hopeful of us coming out of this anytime soon then.

http://tr.im/oYP7

I just love this

Planners, MBA, online – never be stuck for words to stick in a presentation ever again

http://tr.im/oYPG

And finally…

check out the new internet thing we’ll all be talking about in the coming months – http://www.hunch.com/ it will literally tell you what to do (I would give a shout out to Seany B for bringing this to my attention, but he recently stole an innovative digital outdoor idea of mine and passed it off as his own, so this makes us quits)

Americans with lots of bubble making machines, in Time Sq, lovely – http://www.vimeo.com/1229431

Have a great weekend one and all

Ta,

Ben

Ben’s Eye – 7/6

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Hello one and all,

‘Tis been a week of resignation and expenses indignation (still).  So here’s some media news to lift the gathering doom…

Broadband as essential as electricity and water

Say the residents of Britain.  Interesting stuff to chew over, apparently respondents valued a broadband connection above TV and mobile phone access.

http://tr.im/nxJF

Vote for your fav ad

New feature on Digg will allow users to vote up and down ads on the site.  Power to the people and all that.

http://tr.im/nxN6

Tsunami time

It’s what email would be if Google had designed it (apparently).  And unsurprisingly it looks pretty darn cool.

http://tr.im/nxQn

What social media can learn from education…

A lot apparently.  Always good to apply lessons from the past to our current situation, ‘those that don’t learn from history are doomed to repeat it’ etc etc

http://tr.im/nxXN

Twitter story of the week!

So according to this, 10% of Twitter users are responsible for 90% of all Tweets.  Make of that what you will… is it just a load of narcissistic marketeers talking to a load of other narcissistic marketeers?

http://tr.im/nxZ9

And finally

Having been in the US of A for a week or so I thought I’d link you to a couple of my fav TV ads

This -  http://tr.im/ny11 simply for the line ‘he lives vicariously through himself’

and this – http://tr.im/nHfm the sports star endorsement is still king and Kobe and LeBron are up there with the biggest

and lastly this is just cool -  http://tr.im/ny3q

Hope you’re having a great weekend!

Ta,

Ben