Tag Archives: retail

Second idea of the day: Make fans work for their reward

Posted on May 17, 2013 by Dan

Brands, particularly beer brands, have been doing doing ticket giveaways or competitions to promote their associations with football for years. Heineken have given this a twist by making men negotiate a difficult hurdle in order to win tickets to the Champions’ League … Continue reading →

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First idea of the day: Matching luggage

Posted on May 17, 2013 by Dan

The first idea of the day is cool bit of integration work from Nike. An HTML5 web app lets you colour match your new Nike Air Max to your favourite Instagram snap. OK it’s a bit of gimmick, but it’s … Continue reading →

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The Battle for Christmas

Posted on December 21, 2012 by Geoff

Christmas has always been the busiest time of year for retailers. But in the last few years, austerity Britain has seen an escalation in the battle for market share, and that battle has taken place across our TV screens. John … Continue reading →

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Idea of the (yester)day: what are you looking at?

Posted on November 22, 2012 by Dan

A great idea that has probably been in the offing for some time, given the development of the software in other areas; ‘smart’ mannequins in shop windows that use facial recognition cameras in their eye sockets to track who likes … Continue reading →

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idea of the day: Musical dressing rooms

Posted on February 14, 2012 by selina

A pilot scheme in Singapore has been playing around with different types of music in dressing rooms to see which increases the chances of a final sale. From a collection of 10,000 songs from 16 different genres a different song … Continue reading →

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