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Tag Archives: planning
Idea of the Day: What’s your problem?
In the spirit of Monday’s get stuck into a problem vibe, check out this Adliterate blog post about diagnosing the problem to understand where your efforts will be best spent. A very useful exercise to use when interrogating a client … Continue reading
Posted in Brilliance from the big wide world, Ideas and Things, Words from the wise
Tagged blogs, planning
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Social FTMF – Using social media for “hand” tasks
A lot of brands’ social media strategies revolve around dialogue, CRM or monitoring of buzz and sentiment. But it’s also possible to use social platforms to drive short-term sales or other “hand” objectives. Obviously, DR advertising runs on social platforms, but there … Continue reading
Posted in Brilliance from the big wide world, Good stuff from inside MediaCom
Tagged community, facebook, FTMF, orange, planning, Skittles, social, social media, twitter
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Pulse real-time insights – only from Facebook
So your client says they’ve got a huge Facebook page populated by friends of the brand/product/campaign. In the hands of a normal planner, it’s just a quanititve measure – a big number – that doesn’t really tell you much. Unless, … Continue reading
Real Time Planning: BBH view
Dear All Have a peek at Ben Malbon, planner at BBH’s view on the issue of Real Time Planning. There are some really good conclusions / next steps. Cheers, Sean
Media Business Course – Tracy & Julia report!
On 13-16th October we attended the Media Business Course in Brighton; a highly prestigious and intensive media planning immersion course which we stole based our very own Real Wold Pitching and Graduate planning training days on. 3 days of some … Continue reading
Posted in Tombola
Tagged app, change, Consumer, creative, inspiration, media, media business course, MediaCom, method planning, planning, planning process, powerpoint, presentation, sales, share, sound, TED, training, work
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