Tag Archives: planning

Idea of the Day: What’s your problem?

In the spirit of Monday’s get stuck into a problem vibe, check out this Adliterate blog post about diagnosing the problem to understand where your efforts will be best spent. A very useful exercise to use when interrogating a client … Continue reading

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Social FTMF – Using social media for “hand” tasks

A lot of brands’ social media strategies revolve around dialogue, CRM or monitoring of buzz and sentiment.  But it’s also possible to use social platforms to drive short-term sales or other “hand” objectives.  Obviously, DR advertising runs on social platforms, but there … Continue reading

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Pulse real-time insights – only from Facebook

So your client says they’ve got a huge Facebook page populated by friends of the brand/product/campaign. In the hands of a normal planner, it’s just a quanititve measure – a big number – that doesn’t really tell you much. Unless, … Continue reading

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Real Time Planning: BBH view

Dear All Have a peek at Ben Malbon, planner at BBH’s view on the issue of Real Time Planning. There are some really good conclusions / next steps. Cheers, Sean

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Media Business Course – Tracy & Julia report!

On 13-16th October we attended the Media Business Course in Brighton; a highly prestigious and intensive media planning immersion course which we stole based our very own Real Wold Pitching and Graduate planning training days on. 3 days of some … Continue reading

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