Tag Archives: insight

Idea of the day: Write it all on a wall & look at it

Posted on March 16, 2012 by Dan

When facing a very difficult to understand audience – in our case, 4-7 year old boys – it can be really helpful to visualise what you know early in the planning process. With such a young target, there are very … Continue reading →

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"Monitoring sees trees, listening sees the forest"

Posted on July 19, 2010 by Rachel Cox

Some of the richest data sets of consumer information are available through social media, and for anyone with the skills or software to pick though it, it’s a goldmine! To be able to have a continual finger on the pulse … Continue reading →

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Is this the answer to the holy grail of consumer decision making?

Posted on November 20, 2009 by anna sampson

Always controversial but often with a compelling point of view I was interested to see what Alan Mitchell had to say about my fave topic – consumer decision making… Continue reading →

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Culture

Posted on August 6, 2009 by Tom Saunter

A surprise viral hit from Netflix, who released the below internal corporate culture document for sharing, and has been blogged retweeted by many media industry types. It is worth a look both as a great way to convey a lot … Continue reading →

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Useful and Interesting 12.06.09

Posted on June 12, 2009 by SeanB

This week the Binns has mostly been working, which is why we’re picking up the reigns to deliver this week’s Useful and Interesting post. We’ll probably get into trouble for this, but rather against the grain we’re giving the post a very contemporary feel by adding Capital Letters and punctuation ;) Continue reading →

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