Tag Archives: insight

Idea of the day: context is everything

It seemed fitting for me as a planner in a global role to write something about understanding people & brands across different countries. However, the idea of thinking about context – cultural, social, political – is of course more personal … Continue reading

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FTMFactoids: Numberwang

So, welcome to a new track of the FTMF train –  can’t work out whether to call it FTMFactoid or Numberwang – maybe you can help me decide . . . (vote in the comments section if you can be … Continue reading

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Idea of the day: Write it all on a wall & look at it

When facing a very difficult to understand audience – in our case, 4-7 year old boys – it can be really helpful to visualise what you know early in the planning process. With such a young target, there are very … Continue reading

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"Monitoring sees trees, listening sees the forest"

Some of the richest data sets of consumer information are available through social media, and for anyone with the skills or software to pick though it, it’s a goldmine! To be able to have a continual finger on the pulse … Continue reading

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Is this the answer to the holy grail of consumer decision making?

Always controversial but often with a compelling point of view I was interested to see what Alan Mitchell had to say about my fave topic – consumer decision making… Continue reading

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