Ben’s Eye – 31/7

Hello one and all,

‘Tis been a week of mistakenly trying to get money back from wounded soldiers and the sad news of Mr. Robson’s death.  But enough of that, here’s some news of a slight media persuasion.

Sometimes you can’t make it on your own

Especially if you’re trying to take on the company that ‘does no evil’ (except when it harms the bottom line).  Meaning Yahoo and Microsoft are buddying up to take a bigger slice of the search pie.

http://tr.im/uToo

Time spent online starting to level off

Is this because faster connection speeds are enabling us to complete tasks more efficiently, or have we reached saturation point?

http://tr.im/uTp8

The candle problem

and having the confidence to fail.  Apparently the possibility of financial reward for solving a problem can actually hinder your ability to solve said problem.  Interesting when you think about it in relation to the banking crisis, bonus culture etc etc.  and perhaps we should all embrace failure a little bit more…

http://tr.im/uTqI

Twitter story of the week!

or should I stay stories.  Philip Hughes got in trouble for tweeting news of being dropped before the official announcement (http://tr.im/uTrF) and surely sign that Twitter has reached critical mass is the news that Darren Bent has got in trouble with Tottenham for tweeting his frustration about his proposed move to Sunderland (http://tr.im/uTGR).  Will we increasingly be getting our celeb news from the celebs themselves?  Removing the need for some hack to write it up?

And finally…

if Twitter was a 100 people

http://tr.im/uTIP

ooooh Alice in Wonderland trailer

http://tr.im/uVj9

ooooh new Tron trailer

http://tr.im/uVjZ

Have a grand weekend.

Ta,

Ben

Ben’s Eye – 24/7

Hello one and all,

‘Tis been a week of lunar gazing and debate about rich 15 year old interns.  But enough of all that.  Here’s  some media themed news, sort of.

Britain’s a closed shop

With only America (land of the ‘dream’ let’s not forget) having lower social mobility rates than us.  So whilst we worry about the validity of a 15 year old’s thoughts on media, we’re probably missing the wider point.  Read this.

http://tr.im/tPw6

Ignoring the old

Interesting little post on advertising’s obsession with youth – ignoring the fact that most ‘western’ populations are ageing.

http://tr.im/tPx9

Everyone uses social networks

The proof can be found in this report from Comscore

http://tr.im/tPy4

Dairy Milk goes Fairtrade

Which is all well and good until you consider the real business reasons behind the change – that the Fairtrade price is currently below the market trading price for cocoa

http://tr.im/tPzt

And finally

Check out this overly indulgent, creative love-in of an ad.

http://tr.im/tPA9

Nirvana vs Rick

http://tr.im/tPBD

Fish tanks are relaxing…

http://tr.im/tPCY

and as a special treat, check out the Alice in Wonderland trailer, looks fantastic!

http://tr.im/tR5h

Have a grand weekend!

Ta,

Ben

Ben’s Eye – 3/7

Hello one and all,

‘Tis been a week of hyped Scottish sportsmen and fallout from you know who dying.  But enough of that, here’s some media(ish) news…

Iran gets 2m+ tweets

check out the in depth stats.  Interesting stuff

http://tr.im/qL31

Pirate Bay sold

making the creators perhaps the biggest sellouts in ‘alternative’ history no?  After all weren’t they fighting for everything to be free?

http://tr.im/qL4w

Free

speaking of Free, the much anticipated book of the same name is about to come out.  Have a read of Malcolm Gladwell’s review in the New Yorker, he’s not entirely  positive.  Probably not enough analogies of basketball teams / something else random for his liking

http://tr.im/qL6c

Some thoughts on China

really interesting piece here on not only the economic impact that the rise of China will have, but the cultural one as well.  Anyone for a little Confucius?

http://tr.im/qL6Y

And finally…

wonderful use of Twitter data here – showing people tweeting ‘just landed’ from around the world

http://tr.im/qL7l

some very weird ads from Microsoft featuring Dean ‘new adventures of Superman’ Cain – remember him?

http://tr.im/qL7O

only just seen this, aren’t little kids funny…

http://tr.im/qL8m

Have a great weekend one and all

Cheers,

Ben


How To…Win A Debate

Hello FTMFers,

I have recently been gorging myself on the new edition of Wired magazine and came across an interesting article that I thought worth sharing:

How To Win A Deabte (Wired Magazine, July '09)

Article on How To Win A Deabte (Wired Magazine, July '09)

I think this advice provides some valuable lessons on how we can persuade clients to buy into our campaign strategies and may even be of use in the odd Reckonomics session or two…

What debating/story telling tips have you got to share?