Tag Archives: facebook

Idea of the day: On to off to on. But with fire.

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I’m always a fan of things that make a literal link between the digital & real worlds, and this idea from Mini combines this link with everyone’s favourite element.

As we speak, a Mini Countryman is suspended on a stand at the Brussels motor show using a stout-looking rope. By ‘liking’ the Mini page on Facebook, you get one shot of flame to try and burn through the rope, and you can see this play out live. Whoever’s flame finally burns through, wins the car.

What’s nice about this above & beyond the execution is that it is traditionally quite hard to get anyone other than car geeks to care about motorshows, or even realise they are taking place. By using the Brussels show as a backdrop, Mini can serve some new model news from the show to people who wouldn’t otherwise have any time for it.

Video showing how it works below, or log on to Facebook and have a go – although be warned, there’s a bit of a queue..

Idea of the day: I bet you can quit

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A really nice idea that brings together a few different strands of behavioural economics / other thinking like that – as you would expect from students at the Miami Ad School.

This incorporates herding, skin in the game, loss aversion & Facebook check-ins into one shiny package.

Basically, friends pledge their own money as a bet that they can help their friend stop smoking – if they manage it and he or she quits, they get their money back. If they fail, the money is donated to the American Cancer Society.

I particularly like the use of check-in data to prompt the friends into supportive action: for example, if the quitting smoker checks in at a bar, the friends are prompted to text or call him, because being in a bar is likely to threaten their quitting behaviour.

Idea Of The (Bank Holi)Day – Lynx In Tunisia

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You’ll be aware of the Lynx (or Axe in other countries) brand promise – using our deodorant will make you irresistable to women.

Here’s a film that shows how their Tunisian agency expressed this strategy.

If you are too lazy to click on the link, or have a very slow network connection, this is what they did…

They created a Facebook app which enables you to change your relationship status to something along these lines: “John Jones is in a relationship with Susan Smith and 312 other women“. This appears in your newsfeed at which point your mates, amazed (and not a little jealous) to hear of your incredible sexual prowess, click to find out more. Here they get taken through to an Axe (remember, Axe in other countries) page where they get a) the joke and b) the chance to do the same thing.

useint

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charts to nick this week we are mostly bandwagoning with our charts . . .

covering off why myspace is screwed, where does influence have more influence, opening up the question of what is wrong with twitter’s model, and just getting in on the ipad action now that rhys m has one (well his futures room to be specific and correct ;-) )

good stuff from forrester