Tag Archives: digital

Guardian Witness launches at Shift 2013

Today I and a number of other MediaCommers went along to the first Shift conference, hosted by the newly created Newsworks (the industry body formerly known as the NMA). And it was very interesting. The biggest new news was the … Continue reading

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Idea of the (Wednes)day: Tell me a story

The third post in this series of the increasingly┬áinaccurately named Idea of the Day run about the changing face of outdoor. Today I want to talk about making new uses of existing OOH formats & spaces. The in-charge trading system … Continue reading

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Idea of the Day: Remove all barriers

Even though it is January, and we’ve all no doubt resolved to get up off our behinds and actually do some of the things we say we’re going to, we all know that people are fundamentally a bit lazy/forgetful* That’s … Continue reading

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Re:brief old campaigns

Google has come up with yet another smart way of selling in how digital has changed the way we can market products. Smart but calypso-expensive, I’d wager. Still, the examples are interesting and the technique of re-engineering old campaigns with … Continue reading

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Idea of the (yester)day: digital ransom

You are a pair of young creatives, facing one of the most competitive jobs markets in recent memory. There are about 25 people in your city who can realistically give you a job. How do you get your portfolio in … Continue reading

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