Tag Archives: data

Ben’s Eye – 3/7

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Hello one and all,

‘Tis been a week of hyped Scottish sportsmen and fallout from you know who dying.  But enough of that, here’s some media(ish) news…

Iran gets 2m+ tweets

check out the in depth stats.  Interesting stuff

http://tr.im/qL31

Pirate Bay sold

making the creators perhaps the biggest sellouts in ‘alternative’ history no?  After all weren’t they fighting for everything to be free?

http://tr.im/qL4w

Free

speaking of Free, the much anticipated book of the same name is about to come out.  Have a read of Malcolm Gladwell’s review in the New Yorker, he’s not entirely  positive.  Probably not enough analogies of basketball teams / something else random for his liking

http://tr.im/qL6c

Some thoughts on China

really interesting piece here on not only the economic impact that the rise of China will have, but the cultural one as well.  Anyone for a little Confucius?

http://tr.im/qL6Y

And finally…

wonderful use of Twitter data here – showing people tweeting ‘just landed’ from around the world

http://tr.im/qL7l

some very weird ads from Microsoft featuring Dean ‘new adventures of Superman’ Cain – remember him?

http://tr.im/qL7O

only just seen this, aren’t little kids funny…

http://tr.im/qL8m

Have a great weekend one and all

Cheers,

Ben


Useful and Interesting 12.06.09

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This week the Binns has mostly been working, which is why we’re picking up the reigns to deliver this week’s Useful and Interesting post. We’ll probably get into trouble for this, but rather against the grain we’re giving the post a very contemporary feel by adding Capital Letters and punctuation ;)

1) http://tr.im/og1d

First up, an interesting article on how one of the original open-source communities is nailing grass-roots marketing. Mozilla (who create Firefox, the 2nd most widely used browser behind Microsoft’s behemoth) is spending nothing but man-hours and competing (successfully) against some huge marketing budgets from the aforementioned M-soft and Apple. It may not be replicable, but certainly food for thought about whether or not online marketing should have any media spend at all…

2) http://tr.im/og2P

Following this theme, here is a collection of 10 fantastic presentations that explain what Social Media is and why it’s important. Our favourite is the appropriately titled ‘What The F*ck Is Social Media?’… File this under useful.

3) http://tr.im/og5n

This is a post called ‘Fluff vs. Meaning’. Whilst we think it’s more the former than the latter, it does make a good point – context is everything. All too often clients and agencies operate in their own safety-bubbles and fail to grasp the wider context that their marketing/communications operate in. It’s our job to open their eyes through the medium of insights and bring everyone around the table back down to Earth. This is what zig-zagging is all about.

4) http://tr.im/og79

Seems like one of our favourite bloggers is talking at the annual dConstruct conference this year. For those of you not in the know (and we weren’t until we stumbledupon his blog) it’s a conference about design for tomorrow. Whilst this doesn’t seem immediately relevant, what Mr. Davies is talking about is how our data is not only increasingly getting ‘spread’ around the web but will soon be escaping the web and becoming physical again. It’s what the uber-geeks are geeking out about and here’s an example of what it is  – http://tr.im/og8C

Well, that was a bit of a whirlwind but we hope you enjoyed it.

As the man would say – Peace.

Sean B, Ben & Tim

useful and interesting 5.06.09

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this week i’ve mostly been trying to find reasons not to go to the launch of big brother 10 . . . and i roundly failed. . . more on that later/ somewhere else

1) http://neilperkin.typepad.com/only_dead_fish/2007/05/the_dehumanisat.html

now call me old fashioned, but why is this an either/or debate and not one of lafley’s integrated thinking things . . . ? well, it shouldn’t be and thats why we’re going to carry on a banging on about ziggin and a zaggin between data and method . . .  architects are artists, natural physicists and geometry students not just geometry students or artists

2) http://bbh-labs.com/why-isnt-there-more-great-work-in-the-interactive-spacewhat do you all need an opinion on right now ? this . . .i’ve found myself in two interesting conversations about this recently

a) via text with our mobile phone friends who are beginning to believe in integrating digital media and creative

b) with our friends at glaxo, who struggled to buy an online campaign until we helped them visualise what the creative would be, do and why it should exist – not often we have to do that to sell in a tv plan is it ?

3) http://kk.org/ct2/2009/06/the-internet-mapping-project.php

a nice exercise in visualisation of the internet for people, maybe something you can use with clients, maybe something you can use for medium method or maybe just some nice hand-drawn maps . . .

4) http://trendwatching.com/briefing/

its all about the flux (if any of you have small boys and watch galactik football you may have a clue what i’m talking about) – strategy and execution don’t stand still, so don’t let them

5) http://memehuffer.typepad.com/meme_huffer/2009/05/great-quotes-for-planners-66-diane-arbus-on-originality.html

i just like the quote . . . and having spent last night at the front of the baying crowd of big brother enthusiasts can roundly say i have done my share of this for the month and will be retreating into the two stone roses albums on rotation until i regain my sanity

and finally just because walshy and i have been obsessing about micro-interactions i thought i’d point you back to this and maybe mention it ain’t just a brand planning thang but a client and media owner conversations mapping thang

http://darmano.typepad.com/logic_emotion/2008/04/micro-interacti.html

cheers

binns[show_avatar email=chris.binns@mediacom.com align=left]

u, i, the 3 g’s 29.05.09

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i’m not sure BAD fulfilled their remit last week so i’ve revisited some favourites here: godin, ted (well godin @ ted), gladwell and google – call it the 3g’s

1) http://sethgodin.typepad.com/seths_blog/2009/05/is-marketing-an-art-or-a-science.html

more stuff on ziggin and a zaggin, this time from mr godin, stealing from mr de bono – hats and stuff

2) http://www.ted.com/talks/seth_godin_on_the_tribes_we_lead.html

the self same mr godin on “what do we do” – he argues we seek out change, i like the change agenda, if you’re interested in this, go find Kotter’s Leading Change for a much more academic guide as to how to construct it

3) http://www.newyorker.com/reporting/2009/05/11/090511fa_fact_gladwell?yrail

how david beats goliath – by not taking goliath on at goliath’s game .  .  .

4) http://www.nicholine.com/_attachments/4200483/Motive,%20means%20and%20opportunity.pdf

those of you who have engaged in the loving data schtick will have seen/heard the using google as a planning tool for your stories thang – nice to see i’m not going mad . . .

have a ball

x