Tag Archives: data

Idea of the day: make your data dance

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Everyone’s doing infographics (IG) these days. Well, except us.

Anyway, IGs can be a great way to make thrilling data sing out from your presentations or just make more mundane stuff look a bit more appealing.

Given the symbiotic relationship we have with data as a business, making ours more compelling is in all our interests.

So, if you don’t already use this cool source of inspiration, check out some infographics here: Information is beautiful.

Alternatively, if you’ve got TweetDeck or another Twitter client, just do a search for IG and you’ll receive at least a dozen a day from folk around the world. [Gimme a shout for details of how to do this.]

Or, why not have a go at making some of your own with this free IBM tool – Many Eyes.

If anyone creates something, maybe you could share it with us.

Here’s one I made earlier today [not really]: try here for a better view

 

10 big marketing trends of 2010

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Here is some material that I culled from the recent re-launch edition of Admap and with a few tweaks used to open up a really lively debate with a client on ‘Real Time Planning’.

Some seem pretty obvious but as a collection they are a launch pad for a ‘where next’ session. 

1. Learn to do more with less

2. Thinking in terms of ‘Paid; Owned; Earned ‘

3. The move to social strategies

4. More data: more understanding?

5. Further decline of demographic targeting / insight in favour of behavioural stuff

5. Not Push or Pull but Push and Pull

6. The blurring of lines between media channels

7. More fertile ground for collaboration and partnerships

8. Big ideas expressed through content will be king

9.Views and content travelling at speed of share

Culminating in……………….

10. 2010 as the year of Real Time

Anyway check out the article for more thoughts in detail

Ben’s Eye – 21/8

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Hello one and all,

‘Tis been a week of questionable compassion and questionable compassion.  But enough of wider political themes, here’s some media news…

The death of journalism?

Not quite but the closure of the London Paper does throw up a couple of interesting questions.  Firstly if Murdoch’s throwing in the towel what does this mean for everyone else?  And what does Chris Anderson think? (he of ‘free’ fame)

http://bit.ly/20su3U

Don’t walk away from the conversation

Interesting little post here.  If we’re all about conversations with people, should we be planning continuously rather than on a campaign basis?

http://bit.ly/ouzJk

iPhone apps to change the democratic process?

Well perhaps not, but this is an interesting development

http://bit.ly/2z9i56

Paywall debate rumbles on

You’ve got to wonder whether Murdoch’s got this one right as well.  Interesting viewpoint here

http://bit.ly/18f6gK

And finally

Great data visualisation of the 100m record over the past 40 years or so

http://bit.ly/47VNeV

Have a great weekend one and all

Cheers,

Ben

Data faces: Chernoff’s brilliance

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Came across Professor Chernoff’s interesting data visualisation technique recently – thanks, Sue. Take a look at this (admittedly rather dry) explanation of this intriguing way of displaying data.

If you pan down the page you can see how happy/unhappy people are in Los Angeles county. You’ll see it’s particularly useful, then, for anyone showing off regional data. Or country data for Europe, say…

So, just a thought for anyone who regularly presents this sort of stuff and wants to make the data sing a little more…

Chernoff_face

Ben’s Eye – 3/7

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Hello one and all,

‘Tis been a week of hyped Scottish sportsmen and fallout from you know who dying.  But enough of that, here’s some media(ish) news…

Iran gets 2m+ tweets

check out the in depth stats.  Interesting stuff

http://tr.im/qL31

Pirate Bay sold

making the creators perhaps the biggest sellouts in ‘alternative’ history no?  After all weren’t they fighting for everything to be free?

http://tr.im/qL4w

Free

speaking of Free, the much anticipated book of the same name is about to come out.  Have a read of Malcolm Gladwell’s review in the New Yorker, he’s not entirely  positive.  Probably not enough analogies of basketball teams / something else random for his liking

http://tr.im/qL6c

Some thoughts on China

really interesting piece here on not only the economic impact that the rise of China will have, but the cultural one as well.  Anyone for a little Confucius?

http://tr.im/qL6Y

And finally…

wonderful use of Twitter data here – showing people tweeting ‘just landed’ from around the world

http://tr.im/qL7l

some very weird ads from Microsoft featuring Dean ‘new adventures of Superman’ Cain – remember him?

http://tr.im/qL7O

only just seen this, aren’t little kids funny…

http://tr.im/qL8m

Have a great weekend one and all

Cheers,

Ben