Tag Archives: Consumer

Idea of the Day: How might you meet your consumer’s info expectations?

A brilliant bit of inspiration from Trendwatching in their Feb report on the emerging point-know- (and ultimately) buy trend for ever info-hungry punters. There’s some exciting ways in which some brands have used mobile technology to help people find out stuff … Continue reading

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Which Facebook groups are scams?

It’s hard not to miss your Facebook friends signing up to groups in an effort to ‘win a free iPad’, ‘a digital camera if you invite your friends’ or ‘Get £300 to spend @ Topshop’.  What caught my eye about … Continue reading

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Is this the answer to the holy grail of consumer decision making?

Always controversial but often with a compelling point of view I was interested to see what Alan Mitchell had to say about my fave topic – consumer decision making… Continue reading

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Born in 1948: lucky blighters

Hi everyone, Have a butcher’s at this article from The Guardian that pinpoints 1948 as the best ever year to be born. It is worth bearing in mind the gilded lives of baby boomer punters when selling them as an … Continue reading

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Media Business Course – Tracy & Julia report!

On 13-16th October we attended the Media Business Course in Brighton; a highly prestigious and intensive media planning immersion course which we stole based our very own Real Wold Pitching and Graduate planning training days on. 3 days of some … Continue reading

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