Tag Archives: blog

Idea of the day: on to on to on

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In a variation on the theme of moving people around, this idea from amusingly-named Swedish retailer Lagerhaus is nice.

Basically, rather than a) paying good money to get people to go from one digital location to another, or b) getting people online to go somewhere real, they have instead built c); put your store wherever the audience actually are.

If the real-world version of this is pop-up retail, then they have coined a phrase for this – ‘blog-up retail’

In reality it’s a step on from fancy e-tail banners. But nonetheless, as a way of tying together a micro-web of communities of interest it is quite clever.

Culture

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A surprise viral hit from Netflix, who released the below internal corporate culture document for sharing, and has been blogged retweeted by many media industry types.
It is worth a look both as a great way to convey a lot of information, and as an insight into one of the fastest growing companies in the US.

u,i and the rain in the sky

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see what i did there – a little couplet for y’all

so, i’ve been away sunning myself in meeting rooms, but i’m back and i’m getting down on a change agents tack:

1) http://tinyurl.com/ld73bf

they are clever, those harvard blog people and they even quote proust . . . which ticks my pretentious literary comment box and all

2) http://tinyurl.com/n62m6v

walsy and i like this geeza’s visualisation (we want adobe illustrator not ppt) . . . but more concretely there is absolutely this coming movement – moving from media advice to business advice .  .  .

3) http://tinyurl.com/mpws5m

and i’m really just bandwagoning here, but behavioural economics, rory sutherland, using human understanding to business advantage – ain’t that what we do ?

4) http://tinyurl.com/lxo7yl

this is the and finally piece – i just think its hilarious – and probably ended up with a few cyclists in the canal . . .

and remember, if you can’t be careful out there, smile while you’re being dangerous ;-)

peace

#Useful&Interesting – 19.6.09

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So Mr Binns has left us in the lurch on a Friday once more, so it’s up myself and Seany B to stimulate with some useful and interesting bits.  Here we go…

Imagine you’ve been following the events in Iran, or should I say #iranelection with a keen eye.  But how useful is Twitter?  This piece by Time suggests very, but I’d probably ask why, in room full of people you can’t just err like talk to them?  Rather than Tweet at them.

http://tr.im/p2iO

Talking of revolution, this post - http://tr.im/p2jM takes us back to the time when people thought TiVo was going to rule the world (the blogger is American) and we’d never watch ads again.  Didn’t really happen eh?  His previous post kinda explains why people are reluctant to try new things.  Yet we in advertising / media / marketing are continually underestimating this.  Powerful stuff – http://tr.im/p2kZ

A nice solution to a mundane problem here – http://tr.im/p2oe and yet another way in which Apple gets others to do its advertising / development for them.  Simple.

Sure Binnsy would approve of this in terms of presentation, telling stories.  If you’re a DJ how do you keep people interested?  How do you become more than 2 blokes behind a set of decks?  2 Many DJs show you how…

http://tr.im/p2qU

And lastly from our friends at PHD… an interesting discussion around  the fact that media used to reach a million to affect a thousand and we can now just go straight to that thousand without all the wastage. The best thing about the article is that it uses our Dell client as an example – they’ve managed to create $2m in incremental revenue through their Delloutlet twitter account proving that speaking to a smaller number of the right people is possible and produces results.

http://tr.im/p2r3

Cheers,

Ben & Seany B

Useful and Interesting 12.06.09

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This week the Binns has mostly been working, which is why we’re picking up the reigns to deliver this week’s Useful and Interesting post. We’ll probably get into trouble for this, but rather against the grain we’re giving the post a very contemporary feel by adding Capital Letters and punctuation ;)

1) http://tr.im/og1d

First up, an interesting article on how one of the original open-source communities is nailing grass-roots marketing. Mozilla (who create Firefox, the 2nd most widely used browser behind Microsoft’s behemoth) is spending nothing but man-hours and competing (successfully) against some huge marketing budgets from the aforementioned M-soft and Apple. It may not be replicable, but certainly food for thought about whether or not online marketing should have any media spend at all…

2) http://tr.im/og2P

Following this theme, here is a collection of 10 fantastic presentations that explain what Social Media is and why it’s important. Our favourite is the appropriately titled ‘What The F*ck Is Social Media?’… File this under useful.

3) http://tr.im/og5n

This is a post called ‘Fluff vs. Meaning’. Whilst we think it’s more the former than the latter, it does make a good point – context is everything. All too often clients and agencies operate in their own safety-bubbles and fail to grasp the wider context that their marketing/communications operate in. It’s our job to open their eyes through the medium of insights and bring everyone around the table back down to Earth. This is what zig-zagging is all about.

4) http://tr.im/og79

Seems like one of our favourite bloggers is talking at the annual dConstruct conference this year. For those of you not in the know (and we weren’t until we stumbledupon his blog) it’s a conference about design for tomorrow. Whilst this doesn’t seem immediately relevant, what Mr. Davies is talking about is how our data is not only increasingly getting ‘spread’ around the web but will soon be escaping the web and becoming physical again. It’s what the uber-geeks are geeking out about and here’s an example of what it is  – http://tr.im/og8C

Well, that was a bit of a whirlwind but we hope you enjoyed it.

As the man would say – Peace.

Sean B, Ben & Tim