yes, yes, yes – phil “no jacket required” collins (see inspiration can come from anywhere)
a lot of you are going to find this un-nerving
i’m publicly stitch myself up about groovy love – whenever i have a meaningful work related interaction with you i will be giving groovy love back – data / interpretation / feeling . . .
love out for more cultish behaviour when my other co-horts get back from lyme vegas
in the meantime have a scrabulous weekend
so, you’ll have seen the converse design and sell your own converse thing from anomaly (well maybe, if not its here )
or here if you fancy a little old school cut and paste
http://apps.facebook.com/conversemadeby/
I suppose this raises a couple of interesting questions –
1) do people really want to interact, do they really want to make stuff for you Mr.Brand
2) if they do for a handful of brands who have danced round the distraction factory and delivered some cultural traction via the lens of the layercake and subliminal proxy or something slightly less pretentious than what @jembojembo and I have been spouting about – is it really really likely that they’ll be into it for an fmcg product, or a finance brand, or a car – me, i want an expert making those not a nutter on the street
important because the crowd-sourcing thing has gone a little quiet recently but is starting to bubble under again a little in the world via the likes of victor and spoils, talent house etc
for me beyond a handful of brands it just feels a little like outsourcing of the interesting stuff and at worst being plain lazy
now i like converse as much as the next late 30-something planner who doesnt want to wear a suit but am i capable of designing a pair ? only dan whitmarsh and the LA Woof Woof really know . . .
Here’s a nice way of demonstrating the features of your product whilst at the same time drawing attention to its very existence.
If you tweet @samsungmobile with an idea you want visualised using the hashtag #createmytweet, the best ones get picked up & made into illustrations using the design apps on the new Galaxy Note by a crack team of renowned illustrators (that is to say, I’d never heard of any of them).
Not rocket science, but a good combination of value back to users and at the same time highlighting key product abilities.
Well, bricks.
For the launch of Toyota’s much-anticipated (by some at least) new coupe, the snappily titled FT-86, they’ve built the web’s ‘fastest painted website’. Another nice instance of ‘on to off to on.’
[Nerd aside: the name of the car harks back to a much-revered road/race car from 1983 called the AE-86. This is the sort of thing that happens when single men are allowed to run an entire category unsupervised.]
Possibly some translation issues here, but the concept itself is actually quite interesting. It’s a graffiti-style mural that incorporates things like a countdown to the car’s release at the Tokyo motorshow, live tweets & mentions, and the pleasingly low-fi addition of two flashing lights that produce a physical signal when someone likes or tweets online. The whole thing is constantly streamed via a webcam, and areas of it actually hotlinked so you can click on the car, etc.
Whilst the actual implementation may not be to everyone’s taste, there seems to me to be an interesting indication here of where digital outdoor, social & PR meet.
Have a go on it here: http://bit.ly/sYkF4k
For anyone searching for inspiration, information or innovation in digital need look no further. Here, in no particular order, are MediaCom’s recommendations:
Tom Mills came out of leftfield with:
And finally, from Tom Saunter: