Category Archives: Tombola

Like a lucky dip, geddit?

What would Russell Ackoff say ?

Found myself talking to a room full of lovely media owner friends yesterday. Pointed them in the direction of this as an explanation of systems thinking. Then realised we haven’t necessarily shared internally. Check it out. Pretty simple, pretty clear, … Continue reading

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A call to arms

Its my turn to write something. I had no idea what to write about. This happens. A lot if you are me. Blank mindedness seems to be part of a process – my form of procrastiplanning . . . Then … Continue reading

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Is causing offence ever a good thing?

Two things caught my attention this week, and no doubt most of you have been drawn to them too: Protein World’s ‘Are You Beach Ready?’ poster and council terrorist ‘Wanksy’.  Their similarity is simple: they are both causing offence to further their … Continue reading

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Idea Of The Day: Pedigree Found

Here’s a smart idea from Mars, Google and Colenso BBDO in New Zealand, for Pedigree, the famous dog food / dog care brand. It’s a digital update of the “lost dog” posters you sometimes see tied to lamp-posts and trees … Continue reading

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Idea of the day: context is everything

It seemed fitting for me as a planner in a global role to write something about understanding people & brands across different countries. However, the idea of thinking about context – cultural, social, political – is of course more personal … Continue reading

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