Category Archives: Tombola

Like a lucky dip, geddit?

Second idea of the day: Make fans work for their reward

Posted on May 17, 2013 by Dan

Brands, particularly beer brands, have been doing doing ticket giveaways or competitions to promote their associations with football for years. Heineken have given this a twist by making men negotiate a difficult hurdle in order to win tickets to the Champions’ League … Continue reading →

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First idea of the day: Matching luggage

Posted on May 17, 2013 by Dan

The first idea of the day is cool bit of integration work from Nike. An HTML5 web app lets you colour match your new Nike Air Max to your favourite Instagram snap. OK it’s a bit of gimmick, but it’s … Continue reading →

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Idea of the day: Show someone their future

Posted on May 16, 2013 by Dan

Choosing many products is relatively easy – you can see others using it, you can have a go yourself, you can take it back if you change your mind or you can always just buy something else if it doesn’t … Continue reading →

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Idea of the day: A different point of view

Posted on May 15, 2013 by Dan

Another great simple idea. Lenticular tech for posters has been around for a long time, to the extent that it has largely fallen out of fashion in favour of digital sites. It was usually used sideways, to show simulated movement … Continue reading →

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Idea of the day: Pay for your journey home with a beer can

Posted on May 14, 2013 by Dan

Like almost all good ideas, this is another simple thought that directly connects two issues. We all know that the Rio Carnival is off the chain – it’s a massive release of pent-up energy & excitement, and with that comes … Continue reading →

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