Category Archives: Tombola

Like a lucky dip, geddit?

A call to arms

Its my turn to write something. I had no idea what to write about. This happens. A lot if you are me. Blank mindedness seems to be part of a process – my form of procrastiplanning . . . Then … Continue reading

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Is causing offence ever a good thing?

Two things caught my attention this week, and no doubt most of you have been drawn to them too: Protein World’s ‘Are You Beach Ready?’ poster and council terrorist ‘Wanksy’.  Their similarity is simple: they are both causing offence to further their … Continue reading

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Idea Of The Day: Pedigree Found

Here’s a smart idea from Mars, Google and Colenso BBDO in New Zealand, for Pedigree, the famous dog food / dog care brand. It’s a digital update of the “lost dog” posters you sometimes see tied to lamp-posts and trees … Continue reading

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Idea of the day: context is everything

It seemed fitting for me as a planner in a global role to write something about understanding people & brands across different countries. However, the idea of thinking about context – cultural, social, political – is of course more personal … Continue reading

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Write it out

It actually makes me squirm remembering long days turning into nights sat in front of PowerPoint trying to make a presentation into a story.  It seems like madness to me now. The writer Cheryl Strayed – who wrote the book … Continue reading

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