Category Archives: Tombola

Like a lucky dip, geddit?

Idea Of The Day: Pedigree Found

Here’s a smart idea from Mars, Google and Colenso BBDO in New Zealand, for Pedigree, the famous dog food / dog care brand. It’s a digital update of the “lost dog” posters you sometimes see tied to lamp-posts and trees … Continue reading

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Idea of the day: context is everything

It seemed fitting for me as a planner in a global role to write something about understanding people & brands across different countries. However, the idea of thinking about context – cultural, social, political – is of course more personal … Continue reading

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Write it out

It actually makes me squirm remembering long days turning into nights sat in front of PowerPoint trying to make a presentation into a story.  It seems like madness to me now. The writer Cheryl Strayed – who wrote the book … Continue reading

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The Sharing Economy

In last month’s budget, George Osborne announced a raft of initiatives designed to help the UK become a global leader in the fast-emerging ‘Sharing Economy’. If you don’t know what I’m talking about, this is how the government defines it: “The sharing … Continue reading

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its been over a year

Really, i checked. well kind of – i opened the blog because i was in at a vaguely respectable time this morning and its suggests that the last time i posted was jan 2014 . . . about total AV. … Continue reading

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