Category Archives: Brilliance from the big wide world

A collection of thinking that’s really rather good…

Idea of the day: Pick your best idea, then execute all of them

Coca Cola in Israel have done an interesting thing. As part of the global (or at least multi-market) idea of personalisation, just like everyone else they have received the centrally-funded tech to create personalised bottles. No doubt you might have … Continue reading

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Idea of the day: Connecting action with product

This is really two ideas, or perhaps two version of the same idea. There has been a real fad for quirky vending recently, not least by Coca Cola who tend to be the best at executing it. The best ideas … Continue reading

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Idea of the (yester)day: racing with ghosts

We spend a lot of our time advising our clients on how to create culturally relevant associations, the better their audiences might remember or consider them. A few brands already have extremely valuable associations, and the challenge in that instance … Continue reading

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Numberwang ii: Uth

This weeks scary numbers all sourced in the traditional nickable style: 3mn 20-34 year olds still live at home with their parents. This number increased 20% between 2007-2011 (source: ONS) (here is a stealable image)   15.1% of 16-24 year … Continue reading

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OMG, the oral care category just got interesting!

OMG, the oral care category just got interesting! If anyone, like me, was battling through the crowds first thing in the morning at Waterloo Station last week, you may have been startled to see a very large group of people … Continue reading

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