Category Archives: Brilliance from the big wide world

A collection of thinking that’s really rather good…

Idea of the (yester)day: racing with ghosts

We spend a lot of our time advising our clients on how to create culturally relevant associations, the better their audiences might remember or consider them. A few brands already have extremely valuable associations, and the challenge in that instance … Continue reading

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Numberwang ii: Uth

This weeks scary numbers all sourced in the traditional nickable style: 3mn 20-34 year olds still live at home with their parents. This number increased 20% between 2007-2011 (source: ONS) (here is a stealable image)   15.1% of 16-24 year … Continue reading

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OMG, the oral care category just got interesting!

OMG, the oral care category just got interesting! If anyone, like me, was battling through the crowds first thing in the morning at Waterloo Station last week, you may have been startled to see a very large group of people … Continue reading

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FTMFactoids: Numberwang

So, welcome to a new track of the FTMF train –  can’t work out whether to call it FTMFactoid or Numberwang – maybe you can help me decide . . . (vote in the comments section if you can be … Continue reading

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Brands that banter

Brands that banter…. It’s not just the fact that O2’s new campaign stars a cat and is about a dog’s attitude to life that appeals to me. I love it because of the way the brand has behaved in social … Continue reading

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