Category Archives: Brilliance from the big wide world

A collection of thinking that’s really rather good…

Idea of the Day: Make a map

Is it me or have people gone (more) mad for maps? In the last week I’ve been enjoying these maps particularly: This one, from a fella who has synaesthesia, a neurological condition that means he tastes words when he reads … Continue reading

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Idea of the Day: Get annoyed, have an idea?

Overstay checkout from the The Art Series Hotel This promotional idea isn’t exactly hot off the press, but it’s a great example of  a Good Idea on many levels and perhaps good stimulus for a different route into a brief you might … Continue reading

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Idea of the day: Make everyone a teacher

This is not really a comms idea, but an interesting use of technology. Google developed the video Hangout system to fit within Circles, but since that has proved.. less popular than Facebook, they have looked elsewhere for ways of using … Continue reading

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Idea of the day: Pick your best idea, then execute all of them

Coca Cola in Israel have done an interesting thing. As part of the global (or at least multi-market) idea of personalisation, just like everyone else they have received the centrally-funded tech to create personalised bottles. No doubt you might have … Continue reading

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Idea of the day: Connecting action with product

This is really two ideas, or perhaps two version of the same idea. There has been a real fad for quirky vending recently, not least by Coca Cola who tend to be the best at executing it. The best ideas … Continue reading

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