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Category Archives: Brilliance from the big wide world
Second idea of the day: Make fans work for their reward
Brands, particularly beer brands, have been doing doing ticket giveaways or competitions to promote their associations with football for years. Heineken have given this a twist by making men negotiate a difficult hurdle in order to win tickets to the Champions’ League … Continue reading
Posted in Brilliance from the big wide world, Ideas and Things, Tombola
Tagged beer, football, heineken, hidden camera, promotions, retail, tickets, video, win, youtube
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First idea of the day: Matching luggage
The first idea of the day is cool bit of integration work from Nike. An HTML5 web app lets you colour match your new Nike Air Max to your favourite Instagram snap. OK it’s a bit of gimmick, but it’s … Continue reading
Posted in Brilliance from the big wide world, Ideas and Things, Tombola
Tagged commerce, custom, customisation, footwear, HTML5, instagram, Nike, online retail, retail, shoes, social, web app
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Idea of the day: Show someone their future
Choosing many products is relatively easy – you can see others using it, you can have a go yourself, you can take it back if you change your mind or you can always just buy something else if it doesn’t … Continue reading
Posted in Brilliance from the big wide world, Ideas and Things, Tombola
Tagged education, facebook, interactive, istanbul, promotion, social, social media, timeline, turkey, university, win
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Idea of the day: Pay for your journey home with a beer can
Like almost all good ideas, this is another simple thought that directly connects two issues. We all know that the Rio Carnival is off the chain – it’s a massive release of pent-up energy & excitement, and with that comes … Continue reading
Posted in Brilliance from the big wide world, Ideas and Things, Tombola
Tagged alcohol, beer, behaviour change, Brazil, carnival, change, crime, drink driving, Free, switch, transport, underground
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