Category Archives: Brilliance from the big wide world

A collection of thinking that’s really rather good…

How #thisgirlcan is changing intentions into behaviour

Are you using communications to try and change people’s behaviour?  And how do people feel about the behaviour you are trying to change?  If they agree that they want to change, that’s a good start. It seems obvious, but helping … Continue reading

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Idea of the day: context is everything

It seemed fitting for me as a planner in a global role to write something about understanding people & brands across different countries. However, the idea of thinking about context – cultural, social, political – is of course more personal … Continue reading

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Idea of the Day: Make a map

Is it me or have people gone (more) mad for maps? In the last week I’ve been enjoying these maps particularly: This one, from a fella who has synaesthesia, a neurological condition that means he tastes words when he reads … Continue reading

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Idea of the Day: Get annoyed, have an idea?

Overstay checkout from the The Art Series Hotel This promotional idea isn’t exactly hot off the press, but it’s a great example of  a Good Idea on many levels and perhaps good stimulus for a different route into a brief you might … Continue reading

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Idea of the day: Make everyone a teacher

This is not really a comms idea, but an interesting use of technology. Google developed the video Hangout system to fit within Circles, but since that has proved.. less popular than Facebook, they have looked elsewhere for ways of using … Continue reading

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