Category Archives: Brilliance from the big wide world

A collection of thinking that’s really rather good…

What would Russell Ackoff say ?

Found myself talking to a room full of lovely media owner friends yesterday. Pointed them in the direction of this as an explanation of systems thinking. Then realised we haven’t necessarily shared internally. Check it out. Pretty simple, pretty clear, … Continue reading

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A call to arms

Its my turn to write something. I had no idea what to write about. This happens. A lot if you are me. Blank mindedness seems to be part of a process – my form of procrastiplanning . . . Then … Continue reading

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How #thisgirlcan is changing intentions into behaviour

Are you using communications to try and change people’s behaviour?  And how do people feel about the behaviour you are trying to change?  If they agree that they want to change, that’s a good start. It seems obvious, but helping … Continue reading

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Idea of the day: context is everything

It seemed fitting for me as a planner in a global role to write something about understanding people & brands across different countries. However, the idea of thinking about context – cultural, social, political – is of course more personal … Continue reading

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Idea of the Day: Make a map

Is it me or have people gone (more) mad for maps? In the last week I’ve been enjoying these maps particularly: This one, from a fella who has synaesthesia, a neurological condition that means he tastes words when he reads … Continue reading

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