Author Archives: Murray

Idea of the Day: A different perspective

If there’s been any kind of theme to this week’s Ideas I guess it’s been how different perspectives can add value to the work we do. Whether that’s getting inspiration from outside your normal range of sources, learning a new … Continue reading

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Idea of the Day: Multi-coloured Swap Shop

I’m showing my age here by bringing up Noel Edmond’s Multi-coloured Swap Shop but it was a bit of a Saturday morning institution when I was a kid (I still have the scarf in a box somewhere). I soon swapped … Continue reading

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Idea of the Day: Do it Yourself

Ever seen the Tom Hanks movie “The Money Pit”? I’m in a DIY hell almost as bad as that right now. Every time I think I’ve turned a corner, the corner falls off behind me and reveals 5 layers of … Continue reading

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Idea of the Day: Think what as well as where

As media agency people¬†I imagine that¬†many of us spend more time thinking about the ‘where’ of advertising than about ‘what’ fills that space. Which is why this recent research from bit.ly prompted todays Idea of the Day. There’s been quite … Continue reading

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Idea of the Day: I'm just browsing thankyou

Don’t you just hate those pushy shopfloor sales people? Always right in your face asking if they can help you find something particular. All fine and well if you know exactly what it is you’re looking for (clue: if I … Continue reading

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