Author Archives: Jembo42

Graph Search: MediaCom’s POV

The world – or at least media commentators around the globe – are rushing to make sense of the recent announcement of a new ‘third pillar’ of Facebook: Graph Search. For a quick demo of how it works and a … Continue reading

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Watch more YouTube: idea of the day

Want to get ahead of the game for next week (or maybe the week after?). Well, you need to get on YouTube and watch some Premium [sic] UGC and subscribe to some channels. Why? YouTube is about to announce a … Continue reading

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Re:brief old campaigns

Google has come up with yet another smart way of selling in how digital has changed the way we can market products. Smart but calypso-expensive, I’d wager. Still, the examples are interesting and the technique of re-engineering old campaigns with … Continue reading

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Let Darth Vader do the talking…

Sometimes, when you need to help a client impress their colleagues, some smart thinking that powers a well-written email isn’t enough. Cue Machinima, Moviestorm and Darth Vader. This is the invite we sent to 40 global VW marketers to invite … Continue reading

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Top Tip: Listen to Uncle Jim

As sages go, Jim Carroll is right up there with the best. He’s chairman of BBH and talks, in my view, real sense when it comes to this marketing lark. His latest post is about how he personally finds a … Continue reading

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