Idea of the day: Follow the behaviour

A lovely idea from Belgium to promote a new sub-brand of Scrabble, called Trickster.

This is beautifully simple; click to get a randomly generated set of 100 characters, write the best scoring tweet you can, and the highest score each day wins a copy of the game. That’s it.

A game for people who love wordplay, made playful in a space where people craft words every day.

This might be the perfect campaign. The only downside is it is in Flemish – I can’t seem to find an English-language version anywhere (although I notice that the Flemish version of this video has had precisely zero views..).



how to shave
music notes facebook
ibooks for mac
low calorie snacks
evo 3d review

This entry was posted in Brilliance from the big wide world, Ideas and Things and tagged , , , , , . Bookmark the permalink.