Idea of the day: Follow the behaviour

A lovely idea from Belgium to promote a new sub-brand of Scrabble, called Trickster.

This is beautifully simple; click to get a randomly generated set of 100 characters, write the best scoring tweet you can, and the highest score each day wins a copy of the game. That’s it.

A game for people who love wordplay, made playful in a space where people craft words every day.

This might be the perfect campaign. The only downside is it is in Flemish – I can’t seem to find an English-language version anywhere (although I notice that the Flemish version of this video has had precisely zero views..).

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