Idea of the (yester)day: digital ransom

You are a pair of young creatives, facing one of the most competitive jobs markets in recent memory. There are about 25 people in your city who can realistically give you a job. How do you get your portfolio in front of them?

If you are this specific pair of young creatives in Melbourne, what you do is buy the URLs of the names of the major creative directors, and hold the site hostage. Anyone who doesn’t put a meeting in gets their name redirected to something ghastly…

Simple & impactful – or trite & annoying? Either way, it seems to have got them a job.



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