Idea of the Day: What’s your problem?

In the spirit of Monday’s get stuck into a problem vibe, check out this Adliterate blog post about diagnosing the problem to understand where your efforts will be best spent.

A very useful exercise to use when interrogating a client brief, or helping them develop one. And a tool that you could adapt to break down into micro questions for comms to help you get to clarity on what’s really holding back sales.

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