A brilliant bit of inspiration from Trendwatching in their Feb report on the emerging point-know- (and ultimately) buy trend for ever info-hungry punters. There’s some exciting ways in which some brands have used mobile technology to help people find out stuff they encounter in the real world, as well as a handy round up of some of the technolgies fuelling point-know-buy.
Check it out, personally I’m LOVING the Heinz AR recipe book.
