Monthly Archives: January 2012

Idea of the Day: How might you meet your consumer’s info expectations?

A brilliant bit of inspiration from Trendwatching in their Feb report on the emerging point-know- (and ultimately) buy trend for ever info-hungry punters. There’s some exciting ways in which some brands have used mobile technology to help people find out stuff … Continue reading

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Idea of the Day: Wrestle that pesky problem to the floor this week

It’s almost the end of January and at last we can put those ludicrously unrealistic resolutions back in the drawer until 2013, if we haven’t already. Phew. Apart from this one perhaps – rather than ignoring something that’s just not making … Continue reading

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What is your planning style ? – Idea of the day

Morning Last week in Lyme Regis the CID team (whilst generally group hugging, fire walking and naked sweat lodging), talked a lot about range when discussing facilitation styles. The point being that everyone has their own and you need to … Continue reading

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Idea of the day: On to off to on. But with fire.

I’m always a fan of things that make a literal link between the digital & real worlds, and this idea from Mini combines this link with everyone’s favourite element. As we speak, a Mini Countryman is suspended on a stand … Continue reading

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Idea of the (yester)day: What is more valuable than gold?

The answer is branded gold. Not a comms idea, but very interesting from a brand value perspective. The ever-surprising John-Paul Gaultier has released a limited edition of branded one ounce gold ingots, capitalising on the extremely bullish market for the … Continue reading

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