Monthly Archives: September 2011

Idea of the Day: Do it Yourself

Ever seen the Tom Hanks movie “The Money Pit”? I’m in a DIY hell almost as bad as that right now. Every time I think I’ve turned a corner, the corner falls off behind me and reveals 5 layers of … Continue reading

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Idea of the Day: Think what as well as where

As media agency people¬†I imagine that¬†many of us spend more time thinking about the ‘where’ of advertising than about ‘what’ fills that space. Which is why this recent research from bit.ly prompted todays Idea of the Day. There’s been quite … Continue reading

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Idea of the Day: I'm just browsing thankyou

Don’t you just hate those pushy shopfloor sales people? Always right in your face asking if they can help you find something particular. All fine and well if you know exactly what it is you’re looking for (clue: if I … Continue reading

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Idea of the day. ‘We have had this great idea called the 70:20:10 principle…’

Not really. I’m just poking fun at the advertisers and agencies who on a weekly basis seem to claim ownership and invention of the 70:20:10 principle. It’s the new Paid, Earned & Owned. Let’s all be honest and admit it … Continue reading

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Idea of the (yester)day: football sponsorship gamification

This neat little idea overcomes a big hurdle of a major international sport partnership; how do you make it engaging for consumers without getting mired in the complexity of separate footage rights, team rights, player rights…? Without having to take … Continue reading

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