Monthly Archives: June 2011

Idea of the Day: Retro sampling

I highly recommend a wander round the Festival of Britain exhibition down on the Southbank for a bit of retro stim from 1951. My how things have changed. It would appear that balloons were the height of all things amazing … Continue reading

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Idea of the day: Movie scenes in situ

Hi all, Here is a lovely app that uses augmented reality to show you movie scenes whilst you are standing in the actual shoot location – an idea presaged by our very own Rhys a few months ago. It’s only … Continue reading

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Idea of the day – The 3 sources of ideas

Hello all As James Webb Young observed an idea “is nothing more than a combination of old elements”. With that in mind we have been talking a lot about the sources of ideas recently. Borrowing from various of the classic … Continue reading

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Idea of the Day: Poster interaction. Pinteraction.

Hi all, Today’s idea is two for the price of one: two different kinds of interaction with an outdoor site, both of which drive brand engagement via formats normally used for awareness. The first is a McDonalds campaign from Sweden, … Continue reading

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Idea of the Day: Pinball Wizard

Hi all, Today we have a lovely example of a creative idea that is bigger than the TV ad that comes from it: plenty of people have gone down the “extreme sports! radical!” route, but Mountain Dew in New Zealand … Continue reading

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