Useful and immediateresting

 

 Nowism

1. We ran a stim day for GSK back in february, where the guy who founded Seatwave talked about responsiveness and the move to shorter (45 day, 30 day, even 7 day) planning cycles. Since then, Google have given us a taste of real time insights, and here our friends at trendwatching have got some interesting thoughts on the importance of “now”….. More in this vein coming soon…

http://trendwatchingcom.cmail5.com/t/y/l/ulglt/jhwurttu/j

2. In line with quicker, faster, stronger, maybe rational behaviour is a thing of the past?

http://www.predictablyirrational.com/?p=679&date=1

3. Comms as route to your product or product as route to your comms? The line is blurring and more than ever, comms is becoming a brand experience and consumer destination in its own right…. Which means increasingly brand advocates aren’t only those who buy your products. Question is how to monetise that- Nike have found ways to do it and are apparently moving to a model where product purchase via any channel automatically triggers entry into their comms…..

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