this week i’ve mostly been trying to find reasons not to go to the launch of big brother 10 . . . and i roundly failed. . . more on that later/ somewhere else
now call me old fashioned, but why is this an either/or debate and not one of lafley’s integrated thinking things . . . ? well, it shouldn’t be and thats why we’re going to carry on a banging on about ziggin and a zaggin between data and method . . . architects are artists, natural physicists and geometry students not just geometry students or artists
2) http://bbh-labs.com/why-isnt-there-more-great-work-in-the-interactive-spacewhat do you all need an opinion on right now ? this . . .i’ve found myself in two interesting conversations about this recently
a) via text with our mobile phone friends who are beginning to believe in integrating digital media and creative
b) with our friends at glaxo, who struggled to buy an online campaign until we helped them visualise what the creative would be, do and why it should exist – not often we have to do that to sell in a tv plan is it ?
a nice exercise in visualisation of the internet for people, maybe something you can use with clients, maybe something you can use for medium method or maybe just some nice hand-drawn maps . . .
its all about the flux (if any of you have small boys and watch galactik football you may have a clue what i’m talking about) – strategy and execution don’t stand still, so don’t let them
i just like the quote . . . and having spent last night at the front of the baying crowd of big brother enthusiasts can roundly say i have done my share of this for the month and will be retreating into the two stone roses albums on rotation until i regain my sanity
and finally just because walshy and i have been obsessing about micro-interactions i thought i’d point you back to this and maybe mention it ain’t just a brand planning thang but a client and media owner conversations mapping thang