So, i found myself a while ago agreeing to talk in front of some outdoor types and probably some clients and maybe some of you about lucozade and what we have done / learnt / achieved on outdoor, if anything . . .  i was kind of thinking roughly talking about

1) How much money we have made from outdoor (yes it can work folks)

2) That this isn’t once in a lifetime stuff, just same as it ever was (who, what etc)

3) Data/insight are the keys to unlocking it all

4) Then its kind of the case study – which will focus on talking to a core constituency, being clear about what messages best fit where, how to deploy them over time to control decay, and how data and de niro can really drive all this (basically a map and some photos)

then i kind of do the round up – clients to ask why, why, why – industry to try and be more useful and interesting – not transactional and boring

would you find that useful and interesting ? if not, what would be ?