From Jerry L-W:

In with the European alli marketing teams this week at GSK. Social media strategy deck is here for your delectation: T/jerry.lloyd-williams/GSK/final.

alli is a new OTC medicine that’s going to be BIG news this summer. Find out all about alli here. Or ask Chris Binns’ team…

Question: can we take from this deck and add to a generic deck that someone has already produced?

For a great look at what a big brand is doing in social media, take a look at Scott Monty’s blog on social media. Some interesting stuff – he works for Ford (take a look at Ford blogs here.)